Once upon a time, when the internet didn’t exist or wasn’t as strong as it is today, door-to-door selling was an ordinary business. Today, however, this commercial tactic tends to have the opposite effect on the consumer. Door-to-door sales are therefore replaced with commercial, promotional and Smart Circle marketing techniques that are closer to current customs, and therefore, closer to the online world.
With the arrival of the Internet and the “new” era, the digitized one, consumer behavior has changed considerably digital knowledge. And a salesman with a briefcase, however competent and persuasive he may be, may no longer be enough.
Here are some reflections in 5 points, which can help you understand if, within your company, the time has come to change the sales method, or not … let’s get started!
With door-to-door selling “you shoot the crowd”
The first reason why the salesman with the briefcase, the jacket and the tie, who knocks from house to house, may no longer work is that he “shoots the crowd”. Exactly as in the main traditional marketing activities, in which flyers fall on the head of anyone who passes by and in which the commercial on Mediaset reaches a huge user base, door-to-door sales are also aimed at a decidedly large audience: elderly people, teenagers. that at that moment they are home alone, parents overworked and housework, it doesn’t matter. Its goal is solely to sell. And he doesn’t care who. Basically, it’s like shooting into the crowd and hoping to hit your enemy – it’s a bit difficult, don’t you think?
The digital age, with the birth of the Internet and search engines (Google, bing, yahoo and all the others) has brought with it a wave of news, which you probably never noticed, but which has entered in the life of all of us.